With just forty dollars to his name and the clothes in his suitcase, Walt moved to Hollywood in 1923. He also had a vision — a dream of something much larger than himself. By the end of his career, he had become one of the most iconic entrepreneurs, showmen, and producers of all time. Even beyond his lifetime, Walt Disney’s legacy continues to grow to new heights.

Stories are what connect us as a society.

Stories are the foundation of society’s largest institutions. Religions, companies large and small, and the very founding of nations are all based on stories.

These stories are also the basis of connection between people and companies.

In 1976, Steve dropped out of college and followed his passion for computers. This was at a time when technology was changing rapidly and being formed by those who truly loved it. He used this passion to start Apple Computers and eventually build it into an empire. And now, Steve Jobs is seen as a visionary founder and a legend in the tech community.

Apple started by revolutionizing the computer industry. Then they transformed the way we listened to music, with the iPod. Then the iPhone. And later, the iPad. Innovation after innovation led Apple to become the world’s most valuable, most profitable company today.

Innovation is in Apple’s DNA. It’s part of their narrative and part of their story. When we buy an Apple product, we are buying the story of the company and becoming a part of it.

Great brands connect with people on a level deeper than just the products they sell. They tell great stories through their history, their people, and their products. And everything ties into a greater narrative.

Whether a literal narrative, such as Disney, or a set of values or mission shared throughout the company, there is always a story. The key is to bring out that story as in a way that draws people in.

Boost your potential by tapping into this power. Tell your story, engage your audience, and turn your customer base into a fan base.

Companies sell products. Brands tell stories.